Our story.
All big endeavours began as small ones. And they often required no more than some courage, firm intentions and looking ahead. Then everything simply takes it course; come what may.
The parlour on a South Tyrolean farm in 1990. One wooden table, six fellow farmers and a firm decision. A decision without any ifs, ands or buts.
Hot days. Cool nights. An Alpine-Mediterranean climate and Alpine mountain ridges. For decades, they have made South Tyrol the apple grove of Europe. The fathers of our grandfathers were aware of this. With short spaces between trees, special pruning techniques and drip irrigation systems, our fathers made the apple orchards more productive.
And they knew how to protect them against frost and pests. They liked the thought that all of this could function completely and exclusively in harmony with nature, entirely without synthetic plant protection. The thought took root, ripened and grew into a fixed idea.
Hot days. Cool nights. An Alpine-Mediterranean climate and Alpine mountain ridges. For decades, they have made South Tyrol the apple grove of Europe. The fathers of our grandfathers were aware of this. With short spaces between trees, special pruning techniques and drip irrigation systems, our fathers made the apple orchards more productive.
And they knew how to protect them against frost and pests. They liked the thought that all of this could function completely and exclusively in harmony with nature, entirely without synthetic plant protection. The thought took root, ripened and grew into a fixed idea.